New Radiance Updates

Vol 4, No 11 - June 27, 2005

Philosophical and Business Guidance
from Barbara Casey, Spiritual Marketing Consultant

In This Issue:

- Summer Marketing Plan by Barbara Casey
- Transformational Book Circle - NEW
- Web Site Toolkit - NEW
- Marketing Plan Coaching


~ Summer Marketing Plan ~ by Barbara Casey

If summer is a slow time for your business, why not use the "extra"
time to create a marketing plan that will jump start you for the
fall season?

The trick to marketing is to stay visible in a number of places,
both to attract new clients and gain repeat business from current
clients.

You want people to think of you first when they have a need for
your product or service. You also want people to be very clear
on how you can help them. If your marketing is focused toward
a particular group of people, you are more likely to attract
members of that group when they need your help.

For example, if you are a massage therapist specializing in
stress reduction, you would advertise in the local
publications most likely to be read by people in high
stress jobs. Do your city police or firefighters' unions
allow advertising in their newsletters? Do local
associations of stockbrokers, attorneys, physicians or
women executives publish bulletins for their members in
which you could place a classified or display ad?

Part 1 of your marketing plan:

Make Part 1 of your marketing plan a well-placed focused
ad written for your target market. For example, even
though massage therapy helps relieve pain, improve
circulation and more, if your main interest as a massage
therapist is helping people lower their stress levels,
that's the focus of your advertising.

People will remember you for one thing. Which one thing
do you want to be known for?

If you're a massage therapist using energy healing modalities,
your focus shifts to a slightly different clientele. You'll
be looking for people who are receptive to alternative
therapies and who likely have an understanding of vibrational
frequencies. Place your ads in one or more local
body-mind-spirit magazines. Mention how you can help specific
conditions and why your combination of modalities is more
effective for them.

If the purpose of your ad is to collect leads, offer a free
report or informative brochure. If its purpose is to
encourage new clients to make an immediate appointment, try
offering a free mini-session or half-price introductory offer,
so that people can test your capabilities before they commit
further. If your ad's mission is to sell a product, make
sure to include an order form and request that your ad be
positioned for easy clipping (it's worth it, even if you
have to pay extra).

The key to display advertising is targeting your prospective
clientele and then advertising in the publications they read.

Part 2 of your marketing plan:

Part 2 of your plan should include a consistent method of
staying in touch with your current clients.

Nowadays, it's essential to have a mailing list - regular
mail or e-mail - so that it's easy for you to inform clients
when you have a new class schedule, a new product or service,
a special offer or a convention appearance, just to give a
few examples. Your type of business and marketing budget will
dictate the type and frequency of your communications.

Phone calls are also a good way to stay in touch. They take
more time than mailings but they are more personal and
immediate. Use the telephone to let clients know when you
have openings in your schedule or a special event coming up.

If you have snippets of time available daily, keep a supply
of note cards and your mailing list handy, to write
greetings to your clients. Send a few each day, and enclose
an article or news clipping you think they'd find helpful.

Staying visible to current clients doesn't need to be
expensive or time-consuming, but it does need to be
consistent if you wish to build a solid business.

Part 3 of your marketing plan:

For Part 3 of your marketing plan, pick one marketing idea
from the suggestions below and test it to see if it's the
right fit for your personality, your budget and your sense
of fun. Marketing is how we inform people about the benefits
of our products and services. Consistent marketing is
necessary to build a strong business. But let's have fun
while we're doing it!

For example, I love to write, so a newsletter is a perfect
tool for me. As long as I provide useful news and practical
information, my newsletter will be read. The one or two
"commercial" messages remind readers how I can help them:

Here are nine additional "Part 3" methods to consider:

(1) Plan a monthly press release campaign to targeted
publications for the purpose of getting stories about your
business into the various media.

(2) Obtain word-of-mouth referrals from existing clients
by offering rewards such as referral fees, discounts, gift
certificates and free services.

(3) Give speeches and demonstrations at bookstores,
libraries, trade shows, churches and association meetings.
Get the names of attendees and follow up with a phone call
or mailing.

(4) Form a networking group of businesses with a similar
target market, to share the expenses of mailings, to co-host
special events, to purchase supplies in bulk, to brainstorm
ideas.

(5) Sponsor events attended by your target market, making
sure you're visible in print and in person.

(6) Exhibit at expos and trade shows, collecting attendee
names for follow-up after the shows.

(7) Write articles for the publications read by your target
market. This adds credibility to your paid ads and demonstrates
"what you know" to people in need of your service.

(8) Create a website. Clients expect you to have one, and
a website is a terrific venue in which to "show your stuff."
Don't forget to advertise your website, using traditional
and web-based marketing tools.

(9) Develop a sequential direct mail campaign to your
mailing list of prospects and clients. If you don't have a
prospect list yet, you can purchase mailing labels for the
demographics that fit your target market, or you could
trade mailing lists with a business whose prospective
clients are similar to yours. Direct mail is one of the best
ways to reach people directly in their home or business and
it lets you explain your products and services fully. You
can mail brochures, flyers, sales letters, postcards, news
releases, promotional items and more.

If you're consistent with (1) your display ads, (2) your client
follow-ups and (3) your "fun" marketing, you should get all the
business you need with just a three-part plan - as long as you
target your market and focus on the "one thing you want to be
known for."

Click here for free marketing plan resources


~ Transformational Book Circle - NEW ~

Be part of an "Inspiration Revolution."

Join legendary transformational experts Deepak Chopra,
Louise Hay, Jack Canfield and Neale Donald Walsh to
receive the books that changed their lives. Many other
world-renowned experts will share the books that changed
their lives, too - and you can get them all.

Join now and SAVE $10 a month.

Click here for details about the Transformational Book Circle


~ Web Site Toolkit - NEW ~

Create a Client-Attracting Professional Web Site.

Most Independent Professionals (healers, speakers,
consultants, coaches, trainers, writers, designers, etc.)
want a better web site - a web site that actually helps
attract more clients.

Robert Middleton now attracts all his new business through
his web site. He gets over 1,000 new subscribers (net) to
his weekly eZine More Clients every month. And his web
site generates in the neighborhood of $35,000 in sales of
services and products every single month.

He's living proof that a quality web site with the right
content and design can and will attract new clients to your
business. And his Web Site Toolkit shows you how he does it...
in clear non-jargon language. Audio and e-book.

Just click on the Web Site Toolkit graphic to read a
sample chapter, listen to an audio tutorial and view
sample websites that are using Robert's methods.

Learn more about the Web Site Toolkit


~ Marketing Plan Coaching ~

Could you use help putting together your 3-part marketing plan?

Barbara Casey specializes in spiritual business niches. If
you'd like to make a name for yourself in your field, but
you're not certain what your niche is, call 727-397-2702 or
email: mailto:newradiance@earthlink.net to discuss setting
up phone coaching sessions.

Read more about Barbara Casey's coaching and consulting services


~~~~~~~~~~~~~~~~~~~~~~~
NEW RADIANCE UPDATES - In its 4th year of publication!

Philosophical and Business Guidance for Small Business Owners
from Barbara Casey, Spiritual Niche Marketing Consultant

We respect your privacy and will never share your email address
with anyone.

Barbara Casey/New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 Email: Newradiance@earthlink.net

Copyright 2005 New Radiance Corp.