New Radiance Updates

Vol 4, No 10 - May 18, 2005

Philosophical and Business Guidance
from Barbara Casey, Spiritual Marketing Consultant

In This Issue:

- The Golden Rule in Business by Barbara Casey
- Do Unto Others Marketing by Diana Kennedy
- Leading Wildly Successful Teleclasses
- Does Your Business Niche Need Updating?
- Free List of Radio Talk Shows
- The Newbie Club for Computer Newcomers


~ THE GOLDEN RULE IN BUSINESS ~
by Barbara Casey

When I read Wallace D. Wattles' 1910 classic book "The Science of Getting Rich - or - Financial Success Through Creative Thought," one idea jumped out, begging to be expanded upon.

"You must give every person more in use value than you take from him in cash value. Then, you are adding to the life of the world with every business transaction."

Business is essentially a mutually-agreed upon practice to exchange one form of energy for another. GOOD business is selling a person something that adds more to his life than the thing he gave you in exchange (usually money).

If a person feels he has received excellent value in his dealings with you, he is likely to become a repeat customer. You have improved his life with your product or service and he, in turn, has increased your income, thus allowing you to more fully develop and express your own life.

Giving from your heart helps you receive blessings in return. It's a cornerstone concept of the spiritual marketing approach to business.

If you're a teacher, your instruction will contribute more to your students' well-being than is reflected by the twenty or thirty dollar admission fee. An artist can add beauty and inspiration to a person's life far above the selling price of his artworks. A good healer offers priceless peace of mind in addition to amelioration of a specific health issue.

But be CONSCIOUS of providing this extra value. In every instance, offer an extra service or put your utmost ability and talent into the creation of the object to be sold. When you always strive for your best, you attract the best - clients, employees, partners. People feel the power of your energy, in contrast to the multitude of others who just settle for "getting by."

The "Secrets of Success" aren't secrets at all. They're just the practical applications of consciously living our lives in tune with The Infinite. Real success will have arrived when we can do this unconsciously - without having to think about it at all. But in the meantime, books like "The Science of Getting Rich" help us stay on course.

Click here to learn more about The Science of Getting Rich



~ DO UNTO OTHER MARKETING METHODOLOGY ~
by Diana Kennedy

We’ve all heard the Golden Rule, “Do unto others as you would have them do unto you.” Did you know that this little proverb is also found in all the world’s major religions? From the New Testament we read, “All things whatsoever ye would that men should do to you, do ye so to them; for this is the law and the prophets.” (Matthew 7:12)

As individuals, we intend to put this into practice and many times we succeed. Have you ever encountered businesses that you wished followed this axiom? What about your own business? Have you been able to successfully put this principle into practice? Are you reaping the full reward of operating your business on Universal Laws?

Using spiritual principles creates an environment suitable for conscious enterprise. By conscious, I mean aware. Running your business with awareness means that your company's practices, policies and businesses plans (including sales and marketing strategies) all come into alignment with the spiritual values that you hold.

Ever noticed the hype of so many offers?

Recently, I was visiting a website that stated that their product had a special price for the next 24 hours. Since I was considering purchasing the product for a friend, but couldn’t discuss it with the friend until she returned from out of town the following week, I was very disappointed. The next day I went back to visit that site, and the “so called” special was still on, still attempting to create a sense of desperation in me, their potential customer, to BUY NOW by telling me that the special was on for the next 24 hours only.

Well, obviously the special price was never meant to last only 24 hours. The website was programmed to tell each visitor that only 24 hours was left on the reduced price for the product that I was interested in. I felt very manipulated; yet it stimulated some great conversation for me and some colleagues around what it means to run a business with spiritual principles.

I know there are many experts out there who would tell us how to run our businesses in order to make millions, and perhaps we can listen and see how their advice can align with our deep spiritual knowing. Then and only then can we move forward and take action, knowing that we run a conscious enterprise.

I’ve heard this question from those in business, “How can I create excitement so that my customers buy? Can I be in integrity with my own values and still run promotions? Is it possible to sell without hype?”

I also hear this frequently: “I've heard that ‘spiritually minded people’ are poor sales people.” This doesn't have to be true. We can be the fair, honest, and creative people that we are and still create excitement for our products and services, and make a profit!

What would a more conscious "Do Unto Others" marketing approach be to selling products and services? How would spiritual values be outpictured in business?

The spiritual entrepreneur utilizes intuitive marketing. In other words, the business owner operating from his or her spiritual nature is able to listen to the still small voice of spirit for guidance on what products or services to develop and sell, who to market to, and how to best serve their clients and employees.

When I started putting into practice the methodology I call “Do Unto Others Marketing,” doors began to open for me. Once I got clear on what I had to offer, aligned with my inner values, and followed Universal Laws, things just seemed to “fall into place.”

One technique I teach in my Do Unto Others Marketing Email Class is getting in touch with the essence of your goals. In other words, ask yourself what is the feeling I am truly going for? This helps you gain clarity about your deepest, most spiritual desires. Then people, resources and events come together. You will find more and more that you just happen to be at the right place at the right time. Other techniques are used to attract the right and perfect customers, using Universal Laws.

Some things to consider… Is what you are offering in total alignment with who you are? Are you “in business” for the right reasons? Do all your products and services line up with your values? How do you market your products and services?

Our thoughts and intentions are made up of energy, or vibrations, that go out into the world and attract back to us that which is similar. Through our energy and use of words we set the tone for our customers - not a tone of desperation, but of enthusiasm to buy and use our products and services now. We can use timelines, special prices, incentives to purchase, and not manipulate with hype. Through using the techniques of the Law of Attraction we are able to draw to us our ideal client.

Being in conscious enterprise, we assume that our current and potential customers are intelligent, loving beings much like ourselves who want to grow and make the world a better place. Encouraging our customers to follow their inner guidance when making a purchase honors them and builds a relationship based on respect. This is what creates relationships and serves the customer… and isn’t that what being in business is all about?

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Diana Kennedy is an inspirational speaker, writer and ordained minister. She teaches business owners how to use the Law of Attraction to increase their business and website traffic using Do Unto Others Marketing Methodology, a 7 day email course. Diana also conducts a two-part teleseries called “Leading Wildly Successful TeleClasses” for conscious business owners who wish to reach a nationwide audience.

Visit Diana Kennedy’s website for teleclass info and to subscribe to her free ezine. www.dianakennedy.com



~ LEADING WILDLY SUCCESSFUL TELECLASSES ~

Learn how to successfully lead a TeleClass and tap into this ever expanding market. You will learn the Ins and Outs, the How Tos, and the Do Nots which will assist you in delivering dynamic content that changes lives.

These TeleClasses are designed especially for professionals and teachers in the Mind-Body-Spirit and Personal Growth field who wish to reach a national audience.

The next two-part teleseries is Thursday, June 23 and 30 at 8:00 PM EDT.

Bring your notebook; the sessions will be jam packed with information that you can apply immediately. Just $33 for the course and handouts (actually e-mailouts).

For more information and registration, call Diana Kennedy at 850-878-2130 or send an email to: living_from_spirit@yahoo.com

PS: I have taken this class and it is excellent. - Barb Casey

To read my review of Diana Kennedy's teleseries "Leading Wildly Successful Teleclasses" please visit www.dianakennedy.com/Classes/classes.html



~ DOES YOUR BUSINESS NICHE NEED UPDATING? ~

Spiritual Marketing Consultant Barbara Casey specializes in 3-hour
intensive consultations - in person or by phone - in which we:

(1) Identify your target market, using The Law of Attraction.

(2) Clarify the business niche where your soul's urging and the
needs of the world meet.

(3) Create a Core Marketing Message that is crystal-clear and
focused on client needs.

Just $240... and your session includes a copy of the 102-page niche
marketing course "Marketing with a Mission," to help you define and
refine your marketing plan.

For more information, call (727) 397-2702 or email
mailto:newradiance@earthlink.net

To learn more about a consultation with Barbara Casey, please visit:
www.newradiance.com/BarbaraCasey.htm



~ FREE LIST OF RADIO TALK SHOWS ~

Did you know that American radio stations need more than 10,000
guests per day?

Alex Carroll is a highly regarded expert on how to get radio
publicity for your products and services - without paying for radio
advertising. His e-book "Radio Publicity Manual" includes a database
of 1,206 primetime talk shows. And he gives away - at no charge -
a listing of the top 20.

Please click on this link to get your FREE list of the top 20 nationally
syndicated radio shows.


FREE MEMBERSHIP:
~ THE NEWBIE CLUB FOR COMPUTER NEWCOMERS ~

Still getting the hang of computers and the internet?

The Newbie Club has a great newsletter and all kinds of tips
and tools to help bring you up to speed. User-friendly tools and
free e-books, too.

Learn more about free membership in The Newbie Club.


~~~~~~~~~~~~~~~~~~~~~~~
NEW RADIANCE UPDATES - In its 4th year of publication!

Philosophical and Business Guidance for Small Business Owners
from Barbara Casey, Spiritual Niche Marketing Consultant

We respect your privacy and will never share your email address
with anyone.

Barbara Casey/New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 Email: Newradiance@earthlink.net

Copyright 2005 New Radiance Corp.